About Us

My great-grandmother loved embroidery.

She sat at her kitchen table every evening and stitched flowers onto white linen. She taught my grandmother. My grandmother taught my mother. And my mother taught me.

My name is Mai. I grew up watching my mother embroider. I was six the first time she put a needle and hoop in my hands. She showed me how to thread the needle. How to pull the floss through the fabric without yanking it. How to make a simple backstitch in a straight line.

I messed it up. A lot. The thread tangled. The fabric bunched. I poked my finger more times than I can count. But she sat next to me and walked me through every stitch. No rushing. No judgment. Patience.

That is how I learned. Not from a book. Not from a video. From someone sitting next to me, showing me what to do.

By 20, embroidery was not a hobby for me. It was part of who I am. Four generations of my family passed this craft from hand to hand. And I wanted to give something back to it.

I noticed something that bothered me. Thousands of people wanted to try embroidery. They saw it on TikTok. They saw it on Pinterest. They wanted a relaxing hobby away from screens. They wanted to create something with their own hands.

But they had no idea where to start.

They did not know what hoop size to buy. What needle to use. What floss works for beginners. What fabric to start with. They searched online and found hundreds of tutorials, books, and opinions. Too much information. Too many choices. Not enough clarity.

Most of them gave up before they even tried.

The kits that called themselves beginner friendly were not. The instructions were one page of tiny pictures that made no sense. The thread tangled and broke. The patterns were too hard for a first project. People bought them, got frustrated, and shoved them in a drawer.

That is when I knew what I had to build.

I wanted to create the kit I wish I had when I started. Not for someone with a mother sitting next to them. For someone who has no one to ask. A kit that teaches you the way my mother taught me. Step by step. Stitch by stitch. With patience.

I spent months working with manufacturers to get it right. The first version was bad. The thread was thin and frayed the moment you pulled it through the fabric. I sent it back.

The second version was better. But the printed pattern was blurry. You could not tell where one stitch ended and the next one started. I sent that back too.

The third version had good materials but no real teaching. It came with a sheet of paper that listed stitch names. No pictures. No explanation. That is not teaching. That is a list. I sent it back.

On the fourth try, we got it right. Three beginner patterns that use simple stitches. Video lessons that walk you through every single step. A full toolkit with hoops, needles, thread, fabric, scissors, and a seam ripper. Everything you need.

You open the box. You press play on the first video lesson. You start your first stitch within minutes. No confusion. No searching online. No guessing.

The video lessons are like having someone sit next to you. They show you how to hold the hoop. How to thread your needle. How to pull the floss without knotting it. How to fix a mistake without starting over. The way my mother taught me, now in your hands.

When you finish your first project, you will hold it up and feel something. Pride. You made that. With your own hands. From the first stitch to the last.

That is why I built Mini Memo.

Not to sell kits. To give more people the same joy my great-grandmother passed down to us. The calm of stitching after a long day. The pride of finishing something you made yourself. The feeling of creating something beautiful with nothing but a needle and thread.

Mini Memo is bigger than one kit. My vision is a full lineup of embroidery tools for every step of your journey. From your first stitch to your most detailed piece.

Because the best evenings are the ones where your hands are busy and your mind is quiet. Where you look down and see something you made.

Thank you for letting me be a part of your embroidery story. Together, let's keep this tradition alive...one stitch at a time!

Warm wishes,

Mai

Founder of Mini Memo